Our Story
Elegance woven into tradition
Kabbaj Foulard is a premium brand that merges timeless Moroccan heritage with modern fashion. Specialized in shawls and scarves, each piece is crafted with precision and respect for traditional techniques.
Rooted in the legacy of the Kabbaj family, the brand embodies elegance, authenticity, and cultural richness. Every collection celebrates fabric, detail, and the essence of Moroccan craftsmanship.
For Kabbaj, a scarf is more than an accessory — it’s a statement of identity and heritage.
Our Values
– Heritage – Honoring skills passed down through generations
– Elegance – Creating pieces that elevate every style
– Quality – Selecting fine materials for a luxurious finish
Backed by a dedicated team of designers, Kabbaj ensures continuous renewal of its collections, balancing tradition with modern trends. The brand’s growing international reach is driven by strong export capacity and a strategic presence across key markets
Our Story
1918
Foundation of the first company for the export of textile products, and for the traditional industry to Senegal and Mali by Ahmed Kabbaj
1948
Exportation of fabrics from LYON by his son Abdellatif Kabbaj
1968
Mohammed Kabbaj, the youngest son of Ahmed Kabbaj, joins the business and begins to print scarves and this activity expands with the creation of several textile businesses
1999
The First fabric weaving company to obtain ISO 9001 certification
2002
Launch of the Diamantine brand
2003
The first Royal inauguration of a medical institution of Amine Kabbaj
2007
SOFTGROUP becomes the largest national producer of 100% dedicated to woolen sweaters for export
2008
Creation of the “Clair Ô Foncé” brand specialized in veils and scarves made from pure silk
2009
The group’s distribution becomes the largest network for traditional women’s and men’s clothing
2011
The Expansion of the DIAMANTINE brand internationally with the opening of the first sales point in Algeria
2015
Mohammed Kabbaj was awarded with the Royal Wissam by His Majesty King Mohammed VI
2016
The Creation of a subsidiary specialized in technical textiles SOFTTECH
2018
SIMTIS became the main supplier of Decathlon
2019
Obtaining ISO 9001:2015 and OEKO-TEX STANDARD 100 certifications
2024
Launch of the “World of Scarves and Shawls” brand as a new strategic vision for growth and innovation
Opening of the first sales point for scarves and shawls in Dubai