The Heritage
Group history
Since 1918, SOFTGROUP has become, generation after generation, one of the most important Moroccan family holding companies in the fields of textiles, real estate and retail. The considerable growth that the group has experienced is the result of a corporate project and values based on quality, expertise and innovation, which we find at the heart of each of his creations.
TEXTILE INDUSTRY
SOFTGROUP Industries is the Kingdom’s leading textile group, fully integrated and centralizing nearly 40 different textile activities from the upstream to the downstream sectors. The majority of its production is destined for export markets.
Precursor in fabric printing and Leader in Morocco, SOFTGROUP offers to bring added value to your fabrics for all kinds of materials: cotton, silk, viscose, polyester, blend…. The value of SOFTGROUP is characterized by the magic of the colors processed in high definition. Its unequalled quality that gives relief and depth to the designs with its equipment offering an optimal quality / price ratio with a capacity of 80,000 m/day. Ranging from rotary printing to digital. Soft group allows printing on all types of materials at the most optimal price
SOFTGROUP is the Leader manufacturer of Shawls and Scarves in the world and the only one in Africa offering such variety of styles, designs and colors. Accompanied by a custom service with a rich library of original designs according to customers’ demands. A specialized design office is available for any desired development
SOFT RETAIL
SOFTRETAIL is the leading retail chain for ready-to-wear and accessories in Morocco, with two 100% Moroccan brands: Diamantine, the leader in traditional clothing, Bigdil, the pioneer of chic and trendy accessories and Allam chale wa l foulards. These brands together have more than 150 stores in Morocco and 14 other countries.
SIMTIS
SIMTIS is a company owned by SOFTGROUP INDUSTRIES Holding, chaired by Mohamed Kabbaj, Morocco’s leading textile manufacturer. With its diversified expertise, it is an expert in more than 25 fields thanks to its advanced technological equipment.
SIMTIS has over 60 years of experience in key areas such as spinning, weaving, dyeing, printing, embroidery, beading, fringing, and tailoring. It has a production capacity of over 150,000 meters/day of fabrics transformed into finished products and is recognized as the largest manufacturer of shawls and scarves in the world and the only one in Africa offering a variety of styles, designs, and colors.
This is supported by a tailor-made development service, with a rich library of custom designs based on client requests.
Collections and product ranges are created and enriched throughout the year on silk, viscose, polyester, cotton, jacquard, jersey fabrics, whether plain, printed or embroidered, with accessories… So you can select from our standard dimensions or the one adapted to your needs.
SIMTIS divisions are structured as follows:
Classic Range
Always at the forefront of fashion, there teams travel the world to offer customers the latest trends, materials, and accessories in a variety of price ranges.
Pashminas
Through a wide array of colors and matching accessories, there design office develops the desired dimension for consumers through a selection of distinguished materials.
Silks
Whether through CLAIR Ô FONCE or ART & SOIE brands or on demand, the designers draw inspiration from global trends to bring rich, colorful collections to life.